Gumball

The GUM Ball Activation Tour was a vibrant and high-energy traveling experience that made its way through major MAF City Centers across the UAE. Created to spark joy, engagement, and community connection, the pop-up featured interactive installations, games, giveaways, and brand-led experiences designed to capture attention and leave a lasting impression. The activation kicked off at City Center Mirdif, where it welcomed visitors with 8 days of colorful interaction. It then made its way to City Center Deira, continuing the momentum with fun challenges and crowd-drawing entertainment. The journey concluded with a spectacular 20-day run at Zahiya Mall, offering families and mall-goers a chance to experience GUM Ball’s signature energy on a grand scale. Despite tight timelines and a multi-location rollout, the execution remained flawless—demonstrating our team’s commitment to quality, flexibility, and memorable brand experiences. The GUM Ball Activation served not only as entertainment but also as a case study in experiential marketing done right, blending mobility, design, and community interaction in one playful campaign.