Clarins

Retail Display Design & Regional Rollout

Clarins’ presence across the GCC was elevated through a comprehensive and regionally sensitive rollout of immersive retail touchpoints. Designed to speak to both global travelers and local consumers, each installation was crafted to express Clarins’ heritage of elegance and innovation. In duty-free locations, we executed premium display systems with exceptional finishes, inviting international travelers to experience the brand at a glance, yet with depth. These displays were optimized for visual impact and shopper flow, blending aesthetics with function. In local markets, we delivered bespoke gondolas, boutique setups, pop-ups, and activations—all tailored to specific retail environments and cultural nuances. From dynamic storytelling elements to clean, modular merchandising systems, every unit was crafted with precision and care. Wallbay installations became focal points within major retail stores, showcasing Clarins’ bestsellers while reinforcing the brand’s values. This multi-market execution was a testament to our ability to deliver luxury consistency at scale, adapting to varying store footprints without compromising design intent. Through this collaboration, Clarins deepened its relationship with Middle Eastern customers, solidifying its reputation as a skincare brand that understands its global audience.

Name:
Clarins Retail Experiences Across the GCC
Services:
Retail Display Design & Regional Rollout
Locations:
Duabi, Muscat, Riyadh, Bahrain, Qatar, and Kuwait

Overview:

Our partnership with Clarins involved the strategic rollout of luxury brand experiences across key retail environments in the GCC. From international duty-free spaces to local high-end boutiques, the aim was to deliver engaging, visually elevated customer touchpoints that aligned with Clarins’ premium identity.

▾ Duty-Free Activations

  • Created high-end displays for international travelers in airport duty-free areas
  • Used premium finishes and open-concept layouts to attract passersby
  • Integrated lighting and product flow that enhanced visibility and shelf interaction

▾ Local Market Solutions

  • Designed and installed custom gondolas, boutique displays, and interactive pop-ups
  • Delivered activations that allowed for seasonal updates, launches, and storytelling
  • Focused on modularity and shopper experience within department stores and Clarins corners

▾ Wallbay Installations

  • Installed statement wallbays that served as brand anchors
  • Combined rich visual storytelling with product education and hero SKUs
  • Reinforced brand values through consistent design across locations

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Results:

  • Executed seamless Clarins branding across multiple GCC markets
  • Elevated the customer journey through immersive and interactive design
  • Supported new product launches and limited editions with flexible installations
  • Reinforced Clarins’ position as a luxury skincare brand in both regional and travel retail
  • Enabled faster rollout and localization through scalable display systems

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