Chanel

Pop-Up Retail Design

In the heart of Vendome Mall, Chanel Les Exclusifs brought to life an elegant and immersive fragrance discovery experience. Designed specifically for the discerning clientele of Qatar, this beauty and fragrance pop-up reflected Chanel’s timeless sophistication with a modern edge. The space featured a refined black-and-white palette, executed in satined finishes and framed by backlit, high-impact visuals. It was more than a sales display—it was a moment of stillness and sensory exploration. Guests were invited to discover Chanel’s newest collection of perfumed oils in an environment that felt personal, artistic, and unmistakably Chanel. Every element, from lighting to layout, was meticulously crafted to emphasize the luxurious, refined essence of the brand. This activation not only elevated Chanel’s presence in the region but redefined the fragrance retail experience for the Middle Eastern audience.

Name:

Chanel Beauty and Fragrance Pop-Up

Services:

Pop-Up Retail Design

Locations:

Vendome Mall - Doha, Qatar

Overview:

The Chanel Beauty and Fragrance Pop-Up at Vendome Mall was a luxurious journey into the heart of Chanel's signature sophistication. Designed exclusively for the Middle Eastern audience, the space allowed visitors to explore Chanel Les Exclusifs’ newest range of perfumed oils in a setting that radiated elegance and serenity.

▾ Elegant Aesthetic

A striking black-and-white color palette set the tone for a minimal yet luxurious atmosphere.
Satined printed visuals and backlit displays provided a high-end look, perfectly in line with Chanel's iconic identity.

▾ Explore and Discover

The layout encouraged personalized discovery.
Guests were guided through a sensory journey to explore and find their signature scent from the Les Exclusifs collection.
Interactive perfume displays enhanced engagement and emotional connection.

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Results:

Delivered an exclusive, on-brand experience in a luxury mall environment

Increased brand immersion and visitor interaction with Chanel’s Les Exclusifs range

Elevated brand perception through a culturally tailored, elegant setup

Fostered stronger customer-product connections through tactile exploration

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CHALHOUB GROUP